FAQ
What does it take for successful corporate communications?
Your organization’s short- to long-term goals are decisive as the basis on which you can formulate your communications strategy and the relevant time-phased measures.
What are the typical goals of corporate communications?
The range is very broad. Typical goals include building credibility and reputation, attracting and retaining customers, and increasing the value of the business.
What’s the difference between corporate communications and marketing?
Corporate communications relate to the company itself and address a variety of stakeholder groups. Marketing is primarily aimed at new or existing customers and aims to promote sales. There is a mutual dependency between corporate communications and marketing. A good image supports sales. Conversely, high-quality of products and services have a positive effect on the image.
What are the prerequisites for successful crisis communications?
First and foremost, preparation. Those responsible must prepare to respond to crisis scenarios with the right content, organization, and mentality. A crucial component is laying down language rules and determining the people entitled to information. You must communicate promptly, but never hastily, in response to the onset of the crisis and as new insights emerge. The messages must be simple, factual, and clearly formulated. Blaming and belittling are to be avoided.
What are the core tasks of a company and what role does sustainability play?
The most important task of a company is to generate profits. Only profitable companies can afford to plan and act sustainably. Ultimately, all stakeholders benefit from this.
Who are the most important stakeholders in corporate communications?
The employees, the investors, and, above all, the customers. Their behavior or willingness to buy ultimately determines whether the company and its stakeholders will do well. Customer satisfaction reveals a lot about a company’s strength and whether its managers are up to the job