Steiner Communications

A particular challenge when developing an equity story is to avoid demonstrating potential by only focusing on the past; an equity story should also make readers curious and catch their imagination.


Steiner Communications is an independent corporate and financial communications consultant. Founded in 1998, the company quickly established a leading reputation as a highly competent agency providing uncomplicated, outstanding services. Steiner Communications is a member of the Swiss Society of Investor Relations Agencies (GIRAS).

Walter Steiner was born in 1951 and completed his degree in Economics at the University of Florence in 1977. Having finished his studies, he decided to pursue a career in journalism, joining the AWP news agency before moving on to the Handelszeitung newspaper, where he was appointed deputy editor-in-chief in 1981. Walter Steiner moved to the Zurich-based PR agency Trimedia International in 1989, assuming responsibility for financial and investor relations. From 1992 to 1998, he was CEO of the financial communication agencies Eurocom and Wirz Investor Relations.

Elena Steiner

Please contact Elena Steiner, qualified tourism specialist, for questions regarding project support, administration and finance.

Leandro Steiner

Please contact Leandro Steiner, specialist for mobile advertising, for IT support and questions regarding digital marketing.


Depending upon the nature of the project, Steiner Communications works with external specialists.

Corporate communications

  • Customised communication consultancy services for companies and management
  • Communication audits
  • Development of communication strategies
  • Conception and development of Integrated Reports
  • Conception and development of Annual Reports and Sustainability Reports
  • Advice on restructuring and succession planning
  • Media relations
  • Crisis communications
  • Ghost-writing
  • Websites

A confusing, illogical or flamboyant annual report speaks volumes.

Capital-market communications

  • Investor relations
  • Perception analysis
  • Development of equity stories
  • Company presentations
  • Guidance on company acquisitions and disposals
  • Guidance on mergers
  • Guidance on IPOs and capital increases
  • Scheduled and ad-hoc media releases
  • Websites

IPO expertise

  • 2005 Mobimo
  • 2002 Tornos
  • 2001 Prime New Energy
  • 2000 Swiss Prime Site
  • 1999 Geberit
  • 1997 Sulzer Medica
  • 1996 Elma Electronic

It is not uncommon for in-house project managers to nip promising creative ideas in the bud. These ideas don’t even make it through to upper management, where they would perhaps be welcomed.

Sustainability communications

  • Development of customised sustainability strategies in line with the corporate strategy
  • Definition and prioritisation of the stakeholders and their requirements
  • Audit of the existing ESG-portfolio (environment, social, governance)
  • Recording, assessment and evaluation of the factors relevant to sustainability
  • Support in the development of the materiality matrix
  • Conception of sustainabiity reports taking into account the following points:

    • Targets of the sustainability communications
    • Company size
    • Industry and competitive environment
    • Existing communication tools and channels
    • Aspired reporting standard
    • Internal ressources
    • Time frame and budget

  • Consultancy and coordination with experts
  • Implementation and quality assurance

Companies striving to be “zeitgeisty” deny their past and blend their future.

Articles and specialist papers

(for the most part only available in German)

We must not turn CEOs into politicians in chief - conversation with David Bach, Professor of Strategy and Political Economy at the International Institute for Management Development (IMD)
HarbourClub Magazin 2022/2023 > PDF

The Future is better than we expect - conversation with Gerd Leonhard, futurist and author
HarbourClub Magazin 2021/2022 > PDF

Strong Ties and Weak Ties - conversation with Prof. Dr. Katja Rost
HarbourClub Magazin 2019/2020 > PDF

Conformity is pricey
Swiss Marketing Review, 2/2019 > PDF

Coporate Communications 4.0 in the context of bots and bytes
HarbourClub Magazin 2016/2017 > PDF

The Equity Story - the Core of Investor Relations
IPO Guide of the Swiss Stock Exchange > PDF

Vontobel Portrait 2015 − art and expertise
Marketing & Kommunikation 2015 > PDF

Annual reports: the big uncertainty
Marketing & Kommunikation 2015 > PDF

Social media as part of the communications portfolio
Tensid / Evolvere blog 2014 > PDF

Consultants to be on a par with their clients
Marketing & Kommunikation 2014 > PDF

Equity story: the elevator pitch for the capital market 2014 > PDF

Fiscal dispute: Switzerland forced onto the defensive
Neue Zürcher Zeitung 2013 > PDF

Annual reports: the course is set when developing the concept
Marketing & Kommunikation 2008 > PDF

Communication risks are underestimated
Finanz und Wirtschaft 2007 > PDF

Corporate brand and market value
Finanz und Wirtschaft 2005 > PDF

Public private partnerships in real estate
Bund & Wirtschaft 2005 > PDF

One-stop-IPO communications
Marketing & Kommunikation 2005 > PDF

Publicly-owned real estate
Neue Zürcher Zeitung 2004 > PDF

Ad-hoc publicity
Finanz und Wirtschaft 2004 > PDF

Corporate social responsibility
Neue Zürcher Zeitung 2001 > PDF

Financial ads
Finanz und Wirtschaft 2000 > PDF

Shareholders as clients, clients as shareholders
Finanz und Wirtschaft 1999 > PDF

Value creation and communication
Finanz und Wirtschaft 1997 > PDF

Practical expertise

A selection of our current clients

  • Alfred Müller AG: client magazine
  • Bank Vontobel AG: client magazine
  • Barry Callebaut: annual report
  • Belimo Holding AG: annual and sustainability report
  • BVZ Holding AG: annual report
  • Concordia Krankenkasse: corporate communications
  • Credit Suisse Asset Management: client magazine
  • Embraport: website, internal and external communications
  • Eniwa AG: annual report
  • EKZ: annual report
  • Fundamenta Real Estate AG: annual report, corporate communications
  • Fundamenta Group (Schweiz) AG: corporate communications
  • Geberit: IPO 1999, corporate and financial communications
  • IVF Hartmann AG: annual report
  • Komax Holding AG: annual report
  • Mobimo: IPO 2005, annual report
  • Pensimo Management AG: sustainability book
  • Phoenix Mecano Management AG: annual report, equity story
  • Sika AG: annual magazine (report)
  • Suissetec: annual report and portrait
  • Sulzer Media: IPO 1997, corporate communications
  • Swiss Plus: international campaigning for the Swiss financial market
  • Swiss Prime Anlagestiftung: corporate communications
  • Swiss Prime Site AG: IPO 2000, corporate and financial communications
  • Swissquote Bank SA: annual report
  • Tornos-Bechler SA: IPO 2002, corporate communications
  • Valiant Holding AG: annual report
  • WWZ AG: annual report
  • VAT Group AG: annual report
  • Victoria-Jungfrau Collection AG: annual report, acquisition by Aevis
  • Warteck Invest AG: annual report
  • Zehnder Group AG: annual report
  • Zürcher Freilager AG: website, internal and external communications



For further information on our experience, capabilities and previous clients, or if you would like to discuss your project, please contact

If you have any questions regarding support and administration, please contact

Steiner Communications
Gnellenstrasse 6
8142 Uitikon

T +41 44 491 50 10

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