Articles and specialist papers

(for the most part only available in German)

Conformity is pricey
Swiss Marketing Review, 2/2019 > PDF

Coporate Communications 4.0 in the context of bots and bytes
HarbourClub Magazin 2016/2017 > PDF

The Equity Story - the Core of Investor Relations
IPO Guide of the Swiss Stock Exchange > PDF

Vontobel Portrait 2015 − art and expertise
Marketing & Kommunikation 2015 > PDF

Annual reports: the big uncertainty
Marketing & Kommunikation 2015 > PDF

Social media as part of the communications portfolio
Tensid / Evolvere blog 2014 > PDF

Consultants to be on a par with their clients
Marketing & Kommunikation 2014 > PDF

Equity story: the elevator pitch for the capital market
www.giras.ch 2014 > PDF

Fiscal dispute: Switzerland forced onto the defensive
Neue Zürcher Zeitung 2013 > PDF

Annual reports: the course is set when developing the concept
Marketing & Kommunikation 2008 > PDF

Communication risks are underestimated
Finanz und Wirtschaft 2007 > PDF

Corporate brand and market value
Finanz und Wirtschaft 2005 > PDF

Public private partnerships in real estate
Bund & Wirtschaft 2005 > PDF

One-stop-IPO communications
Marketing & Kommunikation 2005 > PDF

Publicly-owned real estate
Neue Zürcher Zeitung 2004 > PDF

Ad-hoc publicity
Finanz und Wirtschaft 2004 > PDF

Corporate social responsibility
Neue Zürcher Zeitung 2001 > PDF

Financial ads
Finanz und Wirtschaft 2000 > PDF

Shareholders as clients, clients as shareholders
Finanz und Wirtschaft 1999 > PDF

Value creation and communication
Finanz und Wirtschaft 1997 > PDF