{"id":404,"date":"2025-05-08T11:10:50","date_gmt":"2025-05-08T09:10:50","guid":{"rendered":"https:\/\/neu.steinercom.ch\/?page_id=404"},"modified":"2025-08-26T11:12:17","modified_gmt":"2025-08-26T09:12:17","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.steinercom.ch\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mafdanui-568d1c23e8261169db098be59b341ae1\">\n#top .hr.hr-invisible.av-mafdanui-568d1c23e8261169db098be59b341ae1{\nheight:120px;\n}\n<\/style>\n<div class='hr av-mafdanui-568d1c23e8261169db098be59b341ae1 hr-invisible avia-builder-el-0 el_before_av_hr avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mesbuy0k-72bef2414bb13e6f269dc78a76891eae\">\n#top 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el_before_av_hr '><h1 class='av-special-heading-tag ' itemprop=\"headline\" >FAQ<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-2b922b97f229a78c6eef973f22181172\">\n#top .hr.hr-invisible.av-av_hr-2b922b97f229a78c6eef973f22181172{\nheight:30px;\n}\n<\/style>\n<div class='hr av-av_hr-2b922b97f229a78c6eef973f22181172 hr-invisible avia-builder-el-3 el_after_av_heading el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-maf5ckgn-a5fa8e139109117641cb77b76b4fe01e\">\n#top .togglecontainer.av-maf5ckgn-a5fa8e139109117641cb77b76b4fe01e p.toggler .toggle_icon{\ncolor:#721c20;\nborder-color:#721c20;\n}\n#top .togglecontainer.av-maf5ckgn-a5fa8e139109117641cb77b76b4fe01e p.toggler .toggle_icon > span{\ncolor:#721c20;\nborder-color:#721c20;\n}\n<\/style>\n<div class='togglecontainer av-maf5ckgn-a5fa8e139109117641cb77b76b4fe01e av-minimal-toggle avia-builder-el-4 el_after_av_hr avia-builder-el-last toggle_close_all' >\n<section class='av_toggle_section av-maf5b3na-656a963e6bed20742a62a2d81ed3245b' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\" What does it take for successful corporate communications?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What does it take for successful corporate communications?\" data-aria_expanded=\"Click to collapse: What does it take for successful corporate communications?\"> What does it take for successful corporate communications?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>Your organization's short- to long-term goals are decisive as the basis on which you can formulate your communications strategy and the relevant time-phased measures.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-maf5besd-57104e8648a39b945322133606b8e7bb' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"What are the typical goals of corporate communications?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What are the typical goals of corporate communications?\" data-aria_expanded=\"Click to collapse: What are the typical goals of corporate communications?\">What are the typical goals of corporate communications?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>The range is very broad. Typical goals include building credibility and reputation, attracting and retaining customers, and increasing the value of the business.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-maf5c1pm-978618037afbd0f529eb37832553eaaa' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"What's the difference between corporate communications and marketing?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What's the difference between corporate communications and marketing?\" data-aria_expanded=\"Click to collapse: What's the difference between corporate communications and marketing?\">What's the difference between corporate communications and marketing?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>Corporate communications relate to the company itself and address a variety of stakeholder groups. Marketing is primarily aimed at new or existing customers and aims to promote sales. There is a mutual dependency between corporate communications and marketing. A good image supports sales. Conversely, high-quality of products and services have a positive effect on the image.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-maf5cjix-70abd5e4a2f6e9bb694652c2d89da7ca' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"What are the prerequisites for successful crisis communications?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What are the prerequisites for successful crisis communications?\" data-aria_expanded=\"Click to collapse: What are the prerequisites for successful crisis communications?\">What are the prerequisites for successful crisis communications?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>First and foremost, preparation. Those responsible must prepare to respond to crisis scenarios with the right content, organization, and mentality. A crucial component is laying down language rules and determining the people entitled to information. You must communicate promptly, but never hastily, in response to the onset of the crisis and as new insights emerge. The messages must be simple, factual, and clearly formulated. Blaming and belittling are to be avoided.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-maf5d0jj-0f31a0969d303fe4c1a491c07c162a9b' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"What are the core tasks of a company and what role does sustainability play?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What are the core tasks of a company and what role does sustainability play?\" data-aria_expanded=\"Click to collapse: What are the core tasks of a company and what role does sustainability play?\">What are the core tasks of a company and what role does sustainability play?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>The most important task of a company is to generate profits. Only profitable companies can afford to plan and act sustainably. Ultimately, all stakeholders benefit from this.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-maf5db85-9ff5b4a9369962f82c6942322ed2b902' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \" ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler av-title-above ' itemprop=\"headline\" role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"Who are the most important stakeholders in corporate communications? \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Who are the most important stakeholders in corporate communications? \" data-aria_expanded=\"Click to collapse: Who are the most important stakeholders in corporate communications? \">Who are the most important stakeholders in corporate communications? <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap av-title-above' ><div class='toggle_content invers-color ' itemprop=\"text\" ><p>The employees, the investors, and, above all, the customers. Their behavior or willingness to buy ultimately determines whether the company and its stakeholders will do well. Customer satisfaction reveals a lot about a company's strength and whether its managers are up to the job<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-404","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ - Steiner Kommunikationsberatung<\/title>\n<meta name=\"description\" content=\"Find answers to frequently asked questions about Steiner Communications Consulting, our services, and communication strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steinercom.ch\/en\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ - 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