{"id":436,"date":"2025-05-08T11:43:33","date_gmt":"2025-05-08T09:43:33","guid":{"rendered":"https:\/\/neu.steinercom.ch\/?page_id=436"},"modified":"2025-08-26T11:29:23","modified_gmt":"2025-08-26T09:29:23","slug":"reading","status":"publish","type":"page","link":"https:\/\/www.steinercom.ch\/en\/reading\/","title":{"rendered":"Reading"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10j0s-13a2aaad0d783437ba6ba9b25bcdbad9\">\n#top .hr.hr-invisible.av-10j0s-13a2aaad0d783437ba6ba9b25bcdbad9{\nheight:120px;\n}\n<\/style>\n<div class='hr av-10j0s-13a2aaad0d783437ba6ba9b25bcdbad9 hr-invisible avia-builder-el-0 el_before_av_hr avia-builder-el-first av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-meqvccla-42ac1c2a40a7ac6603b3e01cbc8f82cf\">\n#top .hr.hr-invisible.av-meqvccla-42ac1c2a40a7ac6603b3e01cbc8f82cf{\nheight:60px;\n}\n<\/style>\n<div class='hr av-meqvccla-42ac1c2a40a7ac6603b3e01cbc8f82cf hr-invisible avia-builder-el-1 el_after_av_hr el_before_av_heading av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gytg-17cae48fb67deddb78b1935ddd40b07d\">\n#top .av-special-heading.av-3gytg-17cae48fb67deddb78b1935ddd40b07d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3gytg-17cae48fb67deddb78b1935ddd40b07d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3gytg-17cae48fb67deddb78b1935ddd40b07d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div id='089db72ef40c50f37593fb0f5a18e064' class='av-special-heading av-3gytg-17cae48fb67deddb78b1935ddd40b07d av-special-heading-h1 blockquote modern-quote avia-builder-el-2 el_after_av_hr el_before_av_one_full '><h1 class='av-special-heading-tag ' itemprop=\"headline\" > Inspiring<br \/>\nreading<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-e58g-98aefd069d4ee3f76edb6fb020a70439 sc-av_one_full av-equal-height-column-flextable'><div class='flex_column av-e58g-98aefd069d4ee3f76edb6fb020a70439 av_one_full avia-builder-el-3 el_after_av_heading avia-builder-el-last first flex_column_table_cell av-equal-height-column av-align-top ' ><section class='av_textblock_section av-maf6jgxh-ed2b8e0906619d7a2ed295cb74d453bc ' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock' itemprop=\"text\" ><p>Ein unverbesserlicher Aufkl\u00e4rer - Gespr\u00e4ch mit Prof. Dr. Konrad Paul Liessmann, Philosoph und Buchautor<br \/>\nHarbourClub Magazin 2024<strong> <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/07\/HC-Magazin-2024-Liessmann.pdf\" target=\"_blank\" rel=\"noopener\">&gt; PDF<\/a><\/strong><\/p>\n<p>Adrenalin, Herzklopfen und geweitete Pupillen - Gespr\u00e4ch mit der Neurowissenschaftlerin Dr. Franca Parianen<br \/>\nHarbourClub Magazin 2023 <strong><a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/07\/HC-Magazin-2023-Parianen.pdf\" target=\"_blank\" rel=\"noopener\">&gt; PDF<\/a><\/strong><\/p>\n<p>Gespr\u00e4ch mit David Bach, Professor f\u00fcr Strategie und politische \u00d6konomie am International Institute for Management Devlopment (IMD)HarbourClub Magazin 2022<strong> <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/08\/Prof._David_Bach_HC-Magazin_2022_23.pdf\" target=\"_blank\" rel=\"noopener\">&gt; PDF<\/a><\/strong><\/p>\n<p>Die Zukunft ist besser, als wir denken &#8211; Gespr\u00e4ch mit Futurist und Buchautor Gerd Leonhard<br \/>\nHarbourClub Magazin 2021 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/HC_Symposium2021_Magazin_Interv.Leonhard.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Strong Ties und Weak Ties &#8211; Gespr\u00e4ch mit Prof. Dr. Katja Rost<br \/>\nHarbourClub Magazin 2019 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Prof._Katja_Rost_HC-Magazin_2019_2020.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Was mich bewegt<br \/>\nSwiss Marketing Review 2\/2020 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/SMR_02_2020_Editorial.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Konformit\u00e4t kostet<br \/>\nSwiss Marketing Review, 2\/2019 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/SMR_03_2-19_Editorial_190208.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Die Gegenwart hat keine Zukunft &#8211; Gespr\u00e4ch mit Prof. Dr. Harald Welzer<br \/>\nHarbourClub Magazin, 2018 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Prof._Harald_Welzer_HC-Magazin_2018_2019.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Gesch\u00e4ftsberichte in der Unternehmenskommunikation<br \/>\nStudie Giras, Universit\u00e4t Z\u00fcrich und CCR, 11\/2018 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Geschaeftsberichte_GIRAS_UZH_CCR_Studie_GB_2018.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Erh\u00f6hte F\u00e4higkeit zum Probleml\u00f6sen &#8211; Gespr\u00e4ch mit Prof. Dr. Gerhard Roth<br \/>\nHarbourClub Magazin, 2017 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Prof._Gerhard_Roth_HC-Magazin_2017_2018.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Von &#8220;E&#8221; allein wird niemand satt (E-Commerce)<br \/>\nMarketing und Kommunikation, 10\/2018 <strong><a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/E-Commerce_Swiss_Marketing_MK_10_2018.pdf\" target=\"_blank\" rel=\"noopener\">&gt; PDF<\/a><\/strong><\/p>\n<p>Mehrwert im Marketing<br \/>\nSwiss Marketing Review, 5\/2018 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Mehrwert_Swiss_Marketing_Review_05_2018.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>IQ schl\u00e4gt m2 &#8211; Raum im Wandel<br \/>\nAlfred M\u00fcller Forum Nr. 66\/2018 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/Raum_im_Wandel_Alfred_Mueller_Forum_2018.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Gestalten Sie Ihr IPO effizient und zielgerichtet<br \/>\nSIX IPO Guide 2017 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/SIX_IPO_Guide_Schweiz_2017_de.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Equity Story: Das R\u00fcckgrat der Investor Relations<br \/>\nSIX IPO Guide 2017 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/170407_SIX_IPO-Guide_Equity_Story.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Unternehmenskommunikation 4.0 im Zeichen von Bots und Bytes<br \/>\nHarbourClub Magazin 2016 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/HarbourClub2016_Unternehmenskommunikation_4.0.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Vontobel Portr\u00e4t 2015 - Kunst &amp; K\u00f6nnen<br \/>\nMarketing &amp; Kommunikation 2015 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/mk_vontobel_portraet_2015.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Gesch\u00e4ftsberichte: Die grosse Verunsicherung<br \/>\nMarketing &amp; Kommunikation 2015 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/mk_gb_die_grosse_verunsicherung_2015.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Berater auf strategischer Augenh\u00f6he<br \/>\nMarketing &amp; Kommunikation 2014 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/mk_berater_auf_augenhoehe_2015.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Equity Story: Der Elevator Pitch f\u00fcr den Kapitalmarkt<br \/>\nwww.giras.ch 2014 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/giras_equity_story_forumsbeitrag_2014.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Steuerstreit: Die Schweiz in der Dauerdefensive<br \/>\nNeue Z\u00fcrcher Zeitung 2013 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/nzz_schweiz_in_dauerdefensive_2013.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Gesch\u00e4ftsberichte: Weichen stellen in der Konzeptphase<br \/>\nMarketing &amp; Kommunikation 2008 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/mk_prozess_geschaeftsbericht_2008.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Kommunikationsrisiken werden untersch\u00e4tzt<br \/>\nFinanz und Wirtschaft 2007 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/fuw_kommunikationsrisiken_2007.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>St\u00e4rkung der Unternehmensmarke steigert den B\u00f6rsenwert<br \/>\nFinanz und Wirtschaft 2005 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/fuw_unternehmensmarke_2005.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Public Private Partnership: Gr\u00fcnes Licht f\u00fcr Effizienzgewinne<br \/>\nBund &amp; Wirtschaft 2005 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/bw_public_private_partnership_im_bau_2005.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>IPO-Kommunikation aus einem Guss<br \/>\nMarketing &amp; Kommunikation 2005 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/ipo-kommunikation_mk_2005.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Immobilien der \u00f6ffentlichen Hand: Schlummernde Milliarden<br \/>\nNeue Z\u00fcrcher Zeitung 2004 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/nzz_immobilien_der_oeffentlichen_hand_2004.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Ad-hoc-Publizit\u00e4t fordert Unternehmen und Journalisten<br \/>\nFinanz und Wirtschaft 2004 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/ad_hoc_publizitaet.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Corporate Social Responsibility: Mehr Werte als Worte<br \/>\nNeue Z\u00fcrcher Zeitung 2001 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/nzz_csr_mehr_werte_als_worte_2001.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Finanzanzeigen haben nicht ausgedient<br \/>\nFinanz und Wirtschaft 2000 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/finanzanzeigen_09_2000.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Aktion\u00e4re als Kunden, Kunden als Aktion\u00e4re<br \/>\nFinanz und Wirtschaft 1999 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/fuw_kunden_als_aktionaere_1999.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<p>Wertsteigerung und Kommunikation<br \/>\nFinanz und Wirtschaft 1997 <a href=\"https:\/\/www.steinercom.ch\/wp-content\/uploads\/2025\/05\/wertsteigerung.pdf\" target=\"_blank\" rel=\"noopener\"><strong>&gt; PDF<\/strong><\/a><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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